Sponsored by the China National Tourism Administration, "China Tourism Pictorial" is a popular publication mainly for foreign readers. With rich texts and illustrations, it covers China's tourist sources, transportation, shopping, customers, folk craft, literature, art, etc. It is distributed to 55 foreign countries and regions through Chinese embassies and consulates and the CNTA's 8 branches abroad. It won prizes of "Best Title Page", "Best Format", "Best Travel Notes" and "Best Column" at the First National Tourist Periodicals Contest in 1991.